Effective Internet Marketing

Aim

This course will give an introduction to the concepts of e-marketing and how the key principles and techniques of marketing can be applied successfully in Internet marketing.

 

Objectives

By the end of the course, participants will be able to:

  • identify the role of Internet marketing
  • identify the Internet marketing mix available 
  • plan a marketing strategy to integrate Internet techniques
  • identify ways to evaluate the results of Internet marketing
This course is highly participative and is delivered through a mixture of tutor input, large/small group discussions and activities.  The course concentrates on looking at the issues and concepts in the context of the job role and aims to give practical outcomes in the form of action planning for implementation of the learning in the workplace.

Course Content

This course is suitable for marketing managers, marketing executives or product managers who wish to create a plan to integrate Internet marketing into their operations and marketing campaigns.

Courses covering the Internet marketing can be tailored to meet specific requirements in terms of content and duration.

Assessment

Entry Requirements

There are no specific entry requirements

 

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