Find the course that's right for you at SCE Enterprise

This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career.

The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to communications, along with specialist areas like new product development.

**We  will be delivering the Professional Diploma in Marketing by flexible learning starting in September and the fee is £250 per student per module.**

By the end of this qualification you should be able to:

• Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment
• Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives
• Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success
• Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects

Unit 1 - Marketing Planning Process

Unit 2 - Delivering Customer Value through Marketing

Unit 3 - Managing Marketing

Unit 4 - Project Management in Marketing

It's possible to qualify within a single academic year studying part time. You will be assessed across the four units using a blend of two basic methods:

1. By formal examination
2. By assignments such as coursework and case studies that require longer answers and will often be based on various findings and recommendations within your own company (or a company of your choice)

As a minimum, the following qualifications or experience is recommended as the prerequisite for entry onto the Professional Diploma in Marketing:

• The CIM Professional Certificate in Marketing (either 2002 syllabus or the 2008 syllabus)
  OR
• Any business or marketing Bachelors or Masters Degree (or an equivalent qualification) where a minimum of one third of credits come from marketing (ie 120 credits in Bachelors degrees or 60 credits with Masters Degrees)
  OR
• Experience in a marketing management role that has provided potential students with ability to be able to demonstrate that they can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so and is sufficient to pass the Entry test to Level 6