CIM Professional Certificate in Marketing
Aim
The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.
**We will be delivering the Professional Certificate by flexible learning starting in September and the fee is £250 per student per module.**
Objectives
By the end of this qualification you should be able to:
- Understand the function and fundamentals of marketing in some depth - including how to write and execute a marketing plan
- Know the many different ways of understanding and communicating with customers, and the function these methods serve
- Understand your organisation's marketing environment, its many constituent parts, and how they work in unison
- Apply practical knowledge - including the collecting and analysing of data, and the establishment of marketing budgets
Course Content
Unit 1 - Marketing Essentials
Unit 2 - Assessing the Marketing Environment
Unit 3 - Marketing Information and Research
Unit 4 - Stakeholder Marketing
Assessment
It's possible to qualify within a single academic year studying part time. You will be assessed across the four modules using a blend of two basic methods:
- Unit 1 - Marketing Essentials: Examination
- Unit 2 - Assessing the Marketing Environment: Examination
- Unit 3 - Marketing Information and Research: Assignment
- Unit 4 - Stakeholder Marketing: Assignment
Entry Requirements
This qualification is the equivalent to the first year of a foundation degree, which means you will need to meet at least one of these criteria:
- Have a minimum of two 'A' Levels
- Hold any general Bachelors or Masters degree
- Hold a CIM Introductory Certificate in Marketing (Level 2 or 3)
- Have an NVQ or SVQ Level 3 (equivalent to NGF Level 3)
- Have an NVQ or SVQ Level 4 in any other subject (UK - equivalent to NGF Level 4 and above)
- Hold an international baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4
