CIM Introductory Certificate in Marketing
Aim
The Introductory Certificate in Marketing is for all those who want to find out more about marketing - whether you're in a job that involves marketing or not. It answers the question: What is marketing? But it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.
**We will be delivering the Introductory Certificate in Marketing by flexible learning starting in September 2012 and the fee is £150.**
It is the responsibility of each student to register with CIM as a student member and enrol for any exams or case studies they plan to take. Please note this will incur additional costs.
Objectives
By the end of this qualification you should:
- Understand the function of marketing and its role in an organisation
- Know about the four Ps (product, price, place and promotion) and how to apply the marketing mix
- Understand more about customers and managing customer relationships
- Be able to communicate to both internal and external customers using a variety of different means
Course Content
Unit 1: What is Marketing?
Unit 2: Understanding Customer Relationships
Assessment
Both units will have their own assessment and be as follows:
- Unit 1: What is Marketing? - 1 hour online test
- Unit 2: Understanding Customer Relationships - Assignment
Entry Requirements
This is an 'open' qualification, which means you do not need any previous qualifications or marketing experience. However, if you are working or have some business experience, this will certainly help you put your learning into context.
